The rebirth of the American car?

Leaner, greener, faster, smarter?

Det vil tiden vise, men at amerikanerne kan branding er det liten tvil om:

"Let's be completely honest: No company wants to go through this. But we're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger. There was a time when eight different brands made sense. Not anymore. There was a time when our cost structure could compete worldwide. Not anymore. Reinvention is the only way we can fix this, and fix it we will."